Otavalo market sets up early; best selection and softest light arrive in the morning. Textiles explode with color, yet motifs can carry community meaning—ask the seller; story can matter as much as price. Watch for mass-made “authentic” labels.
Highland stalls hold potato and corn diversity that stores Andean agricultural memory. If a taste is offered, accept; small purchases strengthen relations. Change cash beforehand.
A day trip from Quito works, but overnight in town changes the tempo. Highlands favor the curious more than the rushed tourist.